In the mid 1960s,
a University of Florida research team began development of a drink to
help the body prevent dehydration caused by hot weather and physical
exertion. The drink’s formulation of carbohydrates and electrolytes
was designed to sustain performance of the Gators football team. This
team, competing in the Florida heat, was often prone to fade during
the game’s second half.
Researchers began testing this beverage on some of the members of
the football team and “Gatorade” was born. Soon the Florida Gators
became known as a “second half team” for their ability to dominate
opponents in the game’s final two quarters. When the Gators beat
Georgia Tech in the 1967 Orange Bowl, it was reported that Georgia
Tech Head Coach Bobby Dodd said “We didn’t have Gatorade… that made
Now more than 30 years later, Gatorade Thirst Quencher remains
unsurpassed in providing the body with the necessary fluids,
electrolytes and carbohydrates to stimulate fluid absorption and
provide energy to working muscles. As the most researched sports drink
on the planet, Gatorade is committed to helping athletes improve
performance through the Gatorade Sports Science Institute (GSSI).
Headquartered in Barrington, Illinois, GSSI is the leading facility of
its kind. Since 1988, GSSI has tested hundreds of athletes, including
elite and professional athletes to help them understand how the right
hydration plan can help them achieve their best. Through partnering
with universities around the world, the mission of GSSI is “to share
current information and expand knowledge on sports nutrition and
exercise science that enhances the performance and well being of
Gatorade maintains an 84 percent share of the U.S. sports drink
market with 19 flavors including the Gatorade Fierce® and Gatorade
Frost® Lines. Available in 47 countries around the world, Gatorade
worldwide sales in the year 2000 were $2.1 billion.
Manufactured by Chicago-based The Quaker Oats Company, GatoradeŇ
Thirst Quencher is considered to be a basic part of sports equipment
by many health practitioners, coaches, athletic trainers and athletes.
Gatorade is the official sports beverage of the New York Marathon,
Boston Marathon and Ironman Triathlon as well as many other elite
endurance events. Gatorade is also the official sports drink of the
NBA, NFL, WNBA, Major League Baseball, NASCAR, U.S. Soccer, U.S.
Cycling and numerous amateur and youth sports organizations,
associations and events throughout the world.