2006 Roadrunners Sponsors

We'd like to thank our Sponsors and Partners. Without their efforts, our program would not be possible. Please visit these sites to find out more about the valuable services each of these organizations offer.
 

 

The Los Angeles Marathon

 
 
 
 


 


 

 

 

 

In the mid 1960s, a University of Florida research team began development of a drink to help the body prevent dehydration caused by hot weather and physical exertion. The drink’s formulation of carbohydrates and electrolytes was designed to sustain performance of the Gators football team. This team, competing in the Florida heat, was often prone to fade during the game’s second half.

Researchers began testing this beverage on some of the members of the football team and “Gatorade” was born. Soon the Florida Gators became known as a “second half team” for their ability to dominate opponents in the game’s final two quarters. When the Gators beat Georgia Tech in the 1967 Orange Bowl, it was reported that Georgia Tech Head Coach Bobby Dodd said “We didn’t have Gatorade… that made the difference.”

Now more than 30 years later, Gatorade Thirst Quencher remains unsurpassed in providing the body with the necessary fluids, electrolytes and carbohydrates to stimulate fluid absorption and provide energy to working muscles. As the most researched sports drink on the planet, Gatorade is committed to helping athletes improve performance through the Gatorade Sports Science Institute (GSSI). Headquartered in Barrington, Illinois, GSSI is the leading facility of its kind. Since 1988, GSSI has tested hundreds of athletes, including elite and professional athletes to help them understand how the right hydration plan can help them achieve their best. Through partnering with universities around the world, the mission of GSSI is “to share current information and expand knowledge on sports nutrition and exercise science that enhances the performance and well being of athletes.”

Gatorade maintains an 84 percent share of the U.S. sports drink market with 19 flavors including the Gatorade Fierce® and Gatorade Frost® Lines. Available in 47 countries around the world, Gatorade worldwide sales in the year 2000 were $2.1 billion.

Manufactured by Chicago-based The Quaker Oats Company, GatoradeŇ Thirst Quencher is considered to be a basic part of sports equipment by many health practitioners, coaches, athletic trainers and athletes. Gatorade is the official sports beverage of the New York Marathon, Boston Marathon and Ironman Triathlon as well as many other elite endurance events. Gatorade is also the official sports drink of the NBA, NFL, WNBA, Major League Baseball, NASCAR, U.S. Soccer, U.S. Cycling and numerous amateur and youth sports organizations, associations and events throughout the world.

 

 

 

 


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